Marketing on Twitter

Did you know Twitter users are three times as likely as Facebook users to follow a brand? That makes Twitter a great place to market your business, products, and services. Get started with this training course, designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great username and profile, how to find and follow people on Twitter, how to use hashtags, and how to define your brand personality and begin tweeting.

She then moves into more advanced uses of Twitter, including lead gen and analytics, which allow you to measure the impact of each tweet to determine what’s working and what isn’t. Plus, learn how to integrate Twitter into your website and create an advertising account to launch sponsored tweets and ads. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

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