The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfran What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to […]

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfish Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content […]